Savannah College of Art and Design (SCAD) collaborated with Fossil in a sponsored course to combine real life scenarios, provided in part by Fossil, designed to give exposure to real world design process in the research and development of concepts for proposal of new experiences and functionality for retail goods, which may be based on Skagen designs and content for retail goods.
OUR TEAM
Our team on this project included one Professor of Service Design and Graphic Design and 19 students. The students including me were a mix of graduate and undergraduate students from Industrial Design, Service Design, Fashion Marketing & Management, Graphic Design, Luxury Fashion Brand Management, and Sequential Art.
PROJECT BRIEF
RESEARCH
Our secondary research included popular media search, industry leading events, keyword searches, and peer reviewed journals. Our primary research included SKAGEN brick-and-mortar store visit, target consumer reviews, and consumer surveys.
AFFINITIZATION
CONCEPTS DEVELOPMENT
CONCEPT 1
CONCEPT 2
CONCEPT 3
CONCEPT 4
As an Industrial Design team lead, I had the challenge of keeping the new product range brand right. Learning about Scandinavian design principles was a great opportunity in this project. This project was also unique in a sense that I could use service design methodologies to develop functions and customer experience around physical products as well as digital interfaces.
