Health insurance is something that is supposed to make life easier. It helps reduce the financial burden of health care.
However, the thing that is supposed to make life easier is complicated and difficult to understand and use.
We want to make [understanding] health insurance easier!
US Health Care Industry at a glance
MARKET SEGMENTATION
PERSONA
HIGH LEVEL SPECIFICATIONS
DEFINING OUR CORE
We looked internally to discover our core. The core of a business is something that is fueled by passion and will aid in future decision making.
BUSINESS MODEL CANVAS
LIFETIME VALUE (LTV) CALCULATION
THE COST OF CUSTOMER ACQUISITON (COCA) CALCULATION
The COCA vs the LTV is a relationship that would give us an idea of how sustainable our business will be and how successful it will be in the beachhead market. To have an LTV that is 3 times the COCA is a ratio that suggests a healthy business. The relation of LTV to COCA also illustrates how long it will take for the business to break even. This is when the LTV surpasses the COCA, and for our business, that happens in the third year.
More details about the project can found in the process book below. Thanks for visiting!